It’s official ladies and gentlemen, Joakim Noah is no longer a free agent – on the shoe market that is. The infamous messy-bun-swagger will be rocking new kicks on the court this season.
Adidas sent out a press release confirming their new deal with the Bulls All-Star center this week. Hopefully, Adidas’ technology can improve Noah’s overall foot health. His high profile case of plantar fasciitis last season kept him off the court for too many minutes during too many meaningful games.
It wasn’t necessarily Adidas’ technology that persuaded the big man to lean their way, but rather his passion for improving the community’s youth through his Noah’s Arc Foundation. He felt that Adidas was the way to go to make the biggest impact overall. Partnering with Derrick Rose, who has a global profile, won’t hurt the cause either.
Noah officially ended his shoe deal with French sportswear manufacturer Le Coq Sportif this off season. Some criticized Le Coq Sportif during the plantar fasciitis catastrophe because the French company didn’t have experience developing shoes for professional basketball athletes.
Noah is the seventh player on the Bulls to sign with Adidas – Rose, Taj Gibson, Jimmy Butler, Marquis Teague and rookies Tony Snell and Erik Murphy are all partnered with the brand as well.