Ben & Jerry’s Ruffles Some Feathers with “Taste the Lin-Sanity”

Like the rest of the east coast, Ben & Jerry’s Boston tried to feed into the Linsanity craze and support their  favorite Harvard graduate Jeremy Lin who’s immediate rise to stardom in the NBA has been remarkable, but the Vermont-founded company made a big whoopsie.

The flavor was sold exclusively at the company’s Harvard Square location in Cambridge, Mass. Taste the Lin-Sanity contained vanilla frozen yogurt, lychee honey swirls (sounds delicious), but here’s the kicker, the ice cream had fortune-cookie pieces. Way to perpetuate Asian stereotypes B&J’s.The Boston Globe reported the fortune cookie pieces were replaced with waffle cones – I say forget the flavorless fortune cookie and throw in some cookie dough. Also, the lychee flavor caused a bit of an uproar, as the fruit is from Southeast Asia, and Mr. Lin is a native of northern California.

Shame-shame Ben & Jerry’s…

After a rough response, an apology was due and the company (@BenJerryBoston) tweeted – obviously more than one tweet as it exceeds the alotted 140 characters, “On behalf of Ben & Jerry’s Boston Scoop Shops, we offer a heartfelt apology if anyone was offended by our handmade Linsanity flavor that we offered at our Harvard Square location. We are proud and honored to have Jeremy Lin hail from one of our fine, local universities, and we are huge sports fans. We were swept up in the nationwide Linsanity momentum. Our intention was to create a flavor to honor Jeremy Lin’s accomplishments and his meteoric rise in the NBA, and recognize that he was a local Harvard graduate. We try to demonstrate our commitment as a Boston-based, valued-led business and  if we failed in this instance, we offer our sincere apologies.”

Ben & Jerry’s spokeswoman Liz Stewart told media, “The flavor was a one-time batch and is not an official company flavor.”

Nothing beats their “Half Baked” flavor -half baked fudge brownies and half chocolate chip cookie dough – YUM!

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