Looks like Derrick Rose and I have something in common…we both love us some Giordano’s pizza! Thursday morning news broke that Rose had taken an equity stake in the Chicago pizza icon and will also serve as the spokesperson. There is nothing wrong with diversifying his business interests – especially when it comes to pizza.
Growing up in Chicago, Giordano’s was a staple for the Bulls point guard, ”I’ve grown up with my family eating Giordano’s pizza. I’ve always loved Giordano’s, so this was a uniquely personal opportunity for me.” DRose is even working on his own signature pizza claiming to be “pretty good in the kitchen” and not just on the court. We’ll be the judges Senor Rose.
Starting this month, Rose will appear in ads, promotions and attend charitable events on behalf of the chain. The only down fall, he’s not allowed to be “Bulls” branded as the Bulls already have their signature pizza – DiGiorno. It’s just #DRoseSwagger as a standalone – nonissue.
I bet Rose gets unlimited deep dish pizzas…and not I just got really jealous!